Head of Mobile Media Buying

VALUES VALUE, the main recruiting expert in game development, is looking for a Head of Mobile Media Buying for our customer, which first started as an ad mediation platform in 2015. Now it provides an end-to-end solution that scales mobile app business growth and drives profit by synthesizing User Acquisition, Ad Monetization, and Business Intelligence.

What are you working on?

• Platforms: Mobile

For which tasks (responsibilities)?

• Oversee media buying for mobile games on a scale;

• Work closely with internal departments: Business Intelligence, Programmatic UA, DMP, Creatives, Finance and Ad Intelligence;

• Analyzing and planning media buying efforts across traffic channels;

• Plan and optimize media spend and campaign performance through real-time adjustments;

• Develop and execute intent/testing, e.g., A/B;

• Report to VP UA.

What kind of professional are we looking for?

• In-depth knowledge of a variety of digital buying platforms – Facebook Business Manager, Google Ads Manager, Ad Networks

• Buying experience with casual and hyper-casual games on a scale;

• Deep understanding of creatives testing;

• Experience in managing team;

• High level of English;

• Ability to gather and analyze ad data, assess performance and make adjustments to optimize ads, and develop actionable recommendations to report back to the team and client on performance in a clear and user-friendly manner;

• Buying experience with mobile games oriented to ad revenue monetization and it’s successful cases.

What is important for us in a person?

• High communication skills;

• Ability to think “outside the box”;

• Ability to constantly learn large volumes of new information;

• Ability to perform self-assessment, identify areas of growth and constant self-improvement;

Why do we enjoy working here?

• Creative atmosphere;

• Ability to influence the product;

• The atmosphere of constant professional improvement;

What are the conditions and bonuses?

• Medical insurance;

• Bonus system;

• Ability to work remotely;

• Relocation support in case of moving to Minsk;

• Сompensation for sports or English.

• Compensation for courses and conferences.